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iPhone 16 Pro

Hello, Apple Intelligence.

Learn more
Buy

iPhone 16

Hello, Apple Intelligence.

Learn more
Buy

 WATCH

United by rhythm. Discover the new
Black Unity watch band and face.

Buy

 WATCH

SERIES 10

Thinstant classic.

Learn More
Buy

Privacy

Designed into everything we do.

Learn More

MacBook Air

Lean. Mean. M3 machine.

Learn More
Buy

iPad Pro

Unbelievable thin. Incredibly powerful

Learn More
Buy

Hello, Apple Intelligence.

 Trade In

Get $180-$650 in credit when you
trade in iPhone 12 or higher.

Get your estimate

 Card

Get up to 3% Daily Cash back
with every purchase.

Learn More
Apply now
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1. Trade‑in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel, or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade-in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

Learn more about how Apple Card applications are evaluated at support.apple.com/kb/HT209218.

Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as part of an iOS 18, iPadOS 18, and macOS Sequoia software update. Additional features and languages will be available in April, with more languages coming over the course of the year. Languages supported in 2025 include Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese.

A subscription is required for Apple Arcade, Apple Fitness+, Apple Music, and Apple TV+.

Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.

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More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE.